A cash flow guide for small business owners

Know where your cash is going before it gets there.

A 13-week cash flow forecast shows you the next three months of cash coming in, cash going out, and the decisions that can't wait.

Why it matters

Profitable on paper. Tight in the bank.

You can run a profitable business and still run short of cash. Customers pay later than expected. Payroll and vendors come due on schedule. Growth adds inventory, people, and expenses before the cash catches up.

A 13-week forecast closes that gap. It gives you an early warning system, so you can ask better questions and make decisions while you still have time to act.

The basics

What is a 13-week cash flow forecast?

A rolling, week-by-week view of the cash your business expects to receive and pay over the next 13 weeks. A profit and loss statement tells you whether you made money. A cash forecast tells you when money actually reaches or leaves your bank account.

01 · Start

Beginning cash

The cash you actually have available at the start of the week.

02 · Expect

Cash in and out

Customer collections, payroll, vendors, rent, loan payments, and taxes, week by week.

03 · Decide

Ending cash

Your projected balance each week. The low weeks tell you where to act first.

What it looks like

Here are the first six weeks of a simple forecast for an example service business with a $25,000 minimum cash floor.

Example ($)Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6
Beginning cash48,00033,00033,00036,00032,00019,000
+ Customer collections32,00018,00041,00022,00035,00020,000
− Payroll(24,000)0(24,000)0(24,000)0
− Vendors & materials(14,000)(16,000)(12,000)(18,000)(15,000)(13,000)
− Rent & fixed costs(9,000)(2,000)(2,000)(2,000)(9,000)(2,000)
− Taxes & loan payments000(6,000)00
Ending cash33,00033,00036,00032,00019,00024,000

Illustrative numbers only. Scroll the table sideways on a phone.

The decision it reveals: Week 5 drops below the $25,000 floor. Seen in week 1, that's a simple fix: follow up on two slow invoices and shift one vendor payment by a week. Seen in week 5, it's a payroll scramble.
A weekly rhythm

How to use your forecast each week

  1. Update what happened. Replace last week's estimates with actual cash receipts and payments.
  2. Recheck what's coming. Adjust collection dates, expenses, and commitments using what you know today.
  3. Find the tight weeks. Focus on the weeks where projected ending cash is lowest.
  4. Make the next decision. Follow up on receivables, time your spending, or line up credit while you still have options.
  5. Roll it forward. Add a new week so you always see 13 weeks ahead.

The goal is a repeatable conversation about cash, ownership, and the next decision. A rough forecast you update every week beats a perfect one you build once.

Common questions

13-week forecast FAQ

Why 13 weeks?
Thirteen weeks is one quarter. It is far enough out to see payroll cycles, quarterly taxes, and slow-paying customers coming, and close enough that your estimates stay reliable.
How is this different from a profit and loss statement?
A profit and loss statement shows whether you made money over a period. A cash flow forecast shows when money actually hits or leaves your bank account, week by week. A profitable business can still run short of cash when customers pay late.
How long does it take to update each week?
Once it is set up, most owners can update a simple 13-week forecast in under an hour a week: replace last week's estimates with actuals, adjust what is coming, and roll forward one week.
Do I need accounting software to build one?
No. A spreadsheet works. Your bank balance, open invoices, and a list of upcoming bills are enough to start. The free 13-Week Cash MAP gives you a ready-made starting point.
The Scale Map by Michael Achman
The bigger picture

Cash visibility is step one.

The Scale Map connects cash visibility to the three disciplines that get owners out of daily firefighting: Metrics That Matter, Alignment & Accountability, and Priorities That Move the Business Forward.

Explore The Scale Map  ·  Get the book ↗

Free resource

Start with the next 13 weeks.

Get the free 13-Week Cash MAP and see what's ahead. No purchase required.